Our Readers... Your Customers and Clients

• Well educated, affluent, professional women
• The majority aged 30-60
• Half single; half married; majority with children
• Knowledgeable, discerning consumers of goods and services

What defines the Washington woman as a consumer?

• She owns, or is planning to purchase, her own home
• She makes the decisions on home-related purchases and projects
• She travels often
• She dines out frequently but also enjoys cooking when time permits
• She places a high priority on her health and fitness and that of her friends and family
• She owns at least one computer and uses it regularly, including for research and shopping on the Internet
• She is a busy woman who relies on service providers to make every area of her life easier
• She makes the decisions about automobile purchases after thorough research and comparison shopping
• She not only makes purchases for herself and her family but for her company or organization as well
• She is a loyal reader of Washington Woman magazine and relies on it to help her make purchasing decisions. She also shares the articles and the ads with friends, relatives and coworkers.

Washington Woman readers focus on our articles, our monthly guides, and our "Around Town" calendar. They also consult our ads and patronize Washington Woman advertisers!

Monthly Distribution

• Circulation: 40,000
• Readership: 75,000 in Suburban Maryland, the District of Columbia and Northern Virginia
• Distribution:1000 stops where the Washington woman works, lives, shops and plays
• Whole Foods
• Borders Books
• Public Libraries
• Area Public Events
• Community Centers
• Fitness Centers
• Physicians' Offices
• Corporate Offices

Monthly Advertising Promotions

We give you added value for your advertising dollars! When you advertise in an issue with a guide or directory featuring your business category, you'll receive a free listing in that month's print edition -- and your listing goes up on our website, www.washingtonwoman.com, for a full year.

Month	Cover Theme	Guides
January	Health & Fitness	Health & Fitness Guide
February	Love & Marriage	Bridal Directory Mental Health Professionals Guide
March	Capital Cuisine	Home & Garden Guide
April	Home & Garden	Home & Garden Guide
May	Mother's Day	"We Come to You" Service Guide
June	Looking Your Best	Looking Your Best Guide
July	Summer in the City	Business, Legal & Financial Resources Guide
August	Professional Development/Career	Classes & Workshops Guide
September	Washington Women Profiles	Classes & Workshops Guide
October	Women & Health	Health & Fitness Guide
November	State of the Arts	Arts Guide
December	Holidays-Celebrations	Gift Guide

 

Listen to some Washington Woman advertisers...

• "It's a good investment to advertise in Washington Woman!" – Fit Femme

• "Our experience has been that advertising the programs and services of the Women's Business Center of Northern Virginia in Washington Woman has brought us exceptional results and many new clients. It is the only venue in which we place print advertising." – Women's Business Center of No. Va.

• "My client is VERY happy with his ad. He said he's been getting tons of response from it." – Local Photographer

• "I think Washington Woman is a nice fit. It reaches women of all backgrounds and that's what we're all about as well." – The Salvation Army Women's Auxiliary

• "The response to my ads in Washington Woman has been better than I get anywhere." – Patricia Larkin, Amazing Space

• "We've been getting LOTS of calls from people who see the seminar announcement in our Washington Woman ad! Thanks so much!" – David Twenhafel, CFP, CDP

• "The clients that I've gotten from Washington Woman are quite sophisticated. Most of them are professionals, and those clients have referred other clients to me." – Diane Weinstein, Design Doctor

• "I've gotten several clients for my hypnosis, and some are turning into coaching clients, too. It's been great." – Leslie Karsner, CHT

• Advertisers also commend our sales, design and production teams for being helpful and friendly, and for delivering excellent service!

And our readers? Quite simply:

• "Thanks for great reading!" – M.S., Vienna

• "Your issue was superb! It really packed a wallop! Your aim is true and the women in the area have a friend in Washington Woman." – R.R., No.VA

• "No matter what your interest or schedule, the Washington Woman calendar will give you something unique and fun to do in your area." – J.P., NW, DC

• "I love Washington Woman! It has great articles and cutting edge information. A world of information on where to go, what to do-a comprehensive resource addressing all different needs." – S.F., Bethesda

Editorial Excellence Supports Your Advertisements

Every month your advertising is supported by the quality editorial that has made Washington Woman "must reading" since 1995. Regular departments and features include:

• Health & Wellness
• Home
• Gardening
• Fitness
• Career, Legal & Finance
• Capital Cuisine
• The "It" List
• Personal Growth & Mental Health
• Looking Your Best
• Fashion
• Travel
• Eldercare
• State of the Arts
• Profiles of Local Women/Organizations
• Fresh Finds
• Plus our "Around Town" calendar with not-to-be-missed happenings

Advertising Specifications

Washington Woman's Advertising Specifications are available for downloading as Adobe Portable Document Format (PDF). You may view PDF files with Adobe Systems Inc.'s free application, Acrobat Reader.
 

"The best gift you can give your advertisers is the trust and loyalty of your readership." -- Katherine Graham, late publisher of The Washington Post, in a speech to the Ad Club of Greater Washington, June 24, 1998

For more advertising information, please call Washington Woman at 301-229-0247 or e-mail contactus@washingtonwoman.net. PLEASE INCLUDE A PHONE NUMBER AND BUSINESS NAME WHERE YOU CAN BE CONTACTED. Please also let us know the type of business you are considering advertising, so that we can customize the information we send you and alert you to upcoming special promotions.